Il grande autore brasiliano Paolo Coelho le cui opere sono state pubblicate in più di 150 paesi e tradotte in 59 lingue (ha venduto più di 56 milioni di libri) parla di Nordic Walking nel suo libro "Sono come il fiume che scorre"
"Nell'autunno del 2003, mentre passeggiavo a tarda sera nel centro di Stoccolma, vidi una signora che camminava usando i bastoncini da sci. La mia prima reazione fu quella di attribuire una simile scelta al fatto che avesse subito un infortunio o qualche lesione, tuttavia notai che procedeva speditamente, con movimenti ritmici, come se si trovasse su una pista innevata, tutt'intorno, invece, c'era soltanto l'asfalto delle strade. L'ovvia conclusione fu: "Quella donna è pazza: come può fingere di sciare nel centro di una citt� ?"
Di ritorno all'albergo, ne parlai con il mio editore. Mi disse che il matto ero io: quel tipo di pratica sportiva si chiama nordic walking, "camminata nordica". Secondo lui, oltre alle gambe, si allenano le braccia, le spalle, i muscoli della schiena, rendendo quell'esercizio molto completo. "Quando cammino è il mio passatempo preferito, insieme al tiro con arco, mi prefiggo di riflettere, pensare, ammirare le meraviglie intorno, chiacchierare con mia moglie."
Anche se esulava dal mio concetto di passeggiata, reputai davvero interessante il commento del mio interlocutore, tuttavia lo dimenticai presto.
Fu una scoperta fantastica! Marciammo lungo i pendii di una montagna con la sensazione che il movimento interessasse l'intero corpo, che l'equilibrio risultasse più solido, che la stanchezza fosse minore. Percorremmo il doppio della distanza che abitualmente coprivamo in un'ora. Mi ricordai di quando avevo tentato di esplorare un ruscello in secca, ma avevo rinunciato per le difficolt� insormontabili rappresentate dalle pietre del greto.
Related:
Wednesday, October 31, 2007
Monday, October 29, 2007
Resources for Healthcare Providers
UNICEF, WHO and WABA along with the scientific community strongly recommend initiating breastfeeding within half an hour of birth.
Evidence shows that early initiation can prevent 22% of all deaths among babies below one month in developing countries.
Every newborn, when placed on the mother's abdomen, soon after birth, has the ability to find its mother's breast all on its own and to decide when to take the first breastfeed. This is called the 'Breast Crawl'.
This method is evidence based and has been field tested by us. A documentary on the 'Breast Crawl' has been prepared for training, advocacy and for wider dissemination. The video has created a very high level of sensitivity among all the levels of functionaries and was officially endorsed by senior policy makers as the right approach for initiating breastfeeding. This dossier provides the background and a scientific overview to the documentary.
Initiation of breastfeeding by the Breast Crawl is a critical component of the IYCF (Infant and Young Child Feeding) initiative for the state of Maharashtra, India. IYCF deals with nutrition of children from birth to 3 years of age, and also takes into consideration the nutrition of pregnant and lactating mothers. Two critical components of IYCF are breastfeeding and complementary feeding. Improved IYCF practices promote optimal growth and development, prevent malnutrition and improve child survival. With 40% of the children in the state undernourished, this initiative becomes extremely critical.
UNICEF has facilitated partnerships with all stakeholders including the State Government, State Nutrition Mission, the Integrated Child Development Services (ICDS), Public Health Department, BPNI (Breastfeeding Promotion Network of India), NGOs, Community Based Organisations (CBOs) and several academic institutions, for this major initiative. These partnerships are aimed at creating a revolution in the state promoting IYCF practices.
We are sure that this documentary and dossier will greatly help similar initiatives worldwide. It is our strong desire that this information helps every mother and baby to experience the miracle of Breast Crawl. If we all could achieve early initiation of breastfeeding, we will be able to prevent 22% of all deaths among babies below 1 month.
This can be achieved by training all health care providers to initiate breastfeeding, by Breast Crawl, to give infants the best start in life.
visit breastcrawl.org for video and complete dossier.
Related:
Evidence shows that early initiation can prevent 22% of all deaths among babies below one month in developing countries.
Every newborn, when placed on the mother's abdomen, soon after birth, has the ability to find its mother's breast all on its own and to decide when to take the first breastfeed. This is called the 'Breast Crawl'.
This method is evidence based and has been field tested by us. A documentary on the 'Breast Crawl' has been prepared for training, advocacy and for wider dissemination. The video has created a very high level of sensitivity among all the levels of functionaries and was officially endorsed by senior policy makers as the right approach for initiating breastfeeding. This dossier provides the background and a scientific overview to the documentary.
Initiation of breastfeeding by the Breast Crawl is a critical component of the IYCF (Infant and Young Child Feeding) initiative for the state of Maharashtra, India. IYCF deals with nutrition of children from birth to 3 years of age, and also takes into consideration the nutrition of pregnant and lactating mothers. Two critical components of IYCF are breastfeeding and complementary feeding. Improved IYCF practices promote optimal growth and development, prevent malnutrition and improve child survival. With 40% of the children in the state undernourished, this initiative becomes extremely critical.
UNICEF has facilitated partnerships with all stakeholders including the State Government, State Nutrition Mission, the Integrated Child Development Services (ICDS), Public Health Department, BPNI (Breastfeeding Promotion Network of India), NGOs, Community Based Organisations (CBOs) and several academic institutions, for this major initiative. These partnerships are aimed at creating a revolution in the state promoting IYCF practices.
We are sure that this documentary and dossier will greatly help similar initiatives worldwide. It is our strong desire that this information helps every mother and baby to experience the miracle of Breast Crawl. If we all could achieve early initiation of breastfeeding, we will be able to prevent 22% of all deaths among babies below 1 month.
This can be achieved by training all health care providers to initiate breastfeeding, by Breast Crawl, to give infants the best start in life.
visit breastcrawl.org for video and complete dossier.
Related:
- Breast-Feeding Not Associated with Cavities: New Study
- Will the UK Government deliver on its claimed commitment to
- Breastfeeding Is Not Bad For Baby’s Teeth
- In which there are 101 reasons to breastfeed
Thursday, October 25, 2007
M.A.T. and Training - A Perfect Fit!
When someone hires a trainer, they assume the trainer will position them (correctly) in the appropriate exercises, to get the maximum benefit with the least amount of risk.
The fact is, merely positioning someone is an incomplete way of assuring maximum benefit and minimum risk...
The reason why: muscle inhibition.
Whether from dehydration, stress, trauma, overuse, vitamin/mineral deficiencies or chemical sensitivities, inhibited muscles will not work at their full capacity, if at all.
Even during basic movements, if the muscles are pulling differently than designed, this uneven stress can and will lead to a muscle inhibition domino effect, more serious compensatory patterns, uneven joint wear, unhealthy stress on the neuromuscular system, and sub-optimal or totally ineffective performance.
The goal should be to first restore optimal function to the neuromuscular system, next restore muscular balance, and then to strengthen the body as a whole.
Related:
The fact is, merely positioning someone is an incomplete way of assuring maximum benefit and minimum risk...
The reason why: muscle inhibition.
Whether from dehydration, stress, trauma, overuse, vitamin/mineral deficiencies or chemical sensitivities, inhibited muscles will not work at their full capacity, if at all.
The body is excellent at compensating for muscular imbalances, weakness, and inhibition.
Even during basic movements, if the muscles are pulling differently than designed, this uneven stress can and will lead to a muscle inhibition domino effect, more serious compensatory patterns, uneven joint wear, unhealthy stress on the neuromuscular system, and sub-optimal or totally ineffective performance.
The goal should be to first restore optimal function to the neuromuscular system, next restore muscular balance, and then to strengthen the body as a whole.
Related:
Monday, October 22, 2007
All About Abs
If you're heavy around the middle, working your abdominal muscles -- or abs -- will whittle you down, right?
Wrong. What you've got there is fat. Even with strong abdominal muscles underneath, you can't achieve a flat front unless you lose the fat.
To do that, you need to burn more calories than you eat. Abdominal muscles are not large muscles, so working them isn't going to burn many calories. Walking and jogging are better calorie-burning activities.
The muscles in your abdomen, pelvis, lower back and hips are part of what is known as the core -- the area of the body where your center of gravity is located. Developing a strong solid core gives you increased balance, stability and controlled movement that will help you improve performance. You use core muscles when you reach up to get a glass off the top shelf, bend down to tie your shoes, or swing a golf club. Strong core muscles also improve posture and protect you against back injuries.
What are the best abdominal exercises? For the beginner, nothing seems to beat the simple crunch.
- Lie with your back on a padded floor.
- Prop your feet against the wall or on a chair at a 90-degree angle to help you keep a neutral spine position in which your back is not too arched or too flat. As your abs get stronger, try putting your feet flat on the floor with your knees bent.
- Cross your arms over your chest or hold them straight up.
- Cough to engage your ab muscles.
- Using these muscles, lift your upper body off the floor, raising yourself about 6 to 12 inches. Exhale as you go up. This will help maintain a space between your chin and chest.
- Hold this position briefly.
- Slowly lower yourself while inhaling. But don't relax all the way down -- keep your shoulders slightly off the floor.
- Repeat until your ab muscles are fatigued. Stop immediately if you experience pain in your lower back.
- Do this every other day, as you would any strengthening exercise.
As your abs strengthen, add more challenging exercises. You can increase resistance by holding a dumbbell across your chest. And, while most ab machines don't offer benefits over the crunch, using a fitness ball can increase the challenge by putting you on an unstable surface.
Related:
Wrong. What you've got there is fat. Even with strong abdominal muscles underneath, you can't achieve a flat front unless you lose the fat.
To do that, you need to burn more calories than you eat. Abdominal muscles are not large muscles, so working them isn't going to burn many calories. Walking and jogging are better calorie-burning activities.
The muscles in your abdomen, pelvis, lower back and hips are part of what is known as the core -- the area of the body where your center of gravity is located. Developing a strong solid core gives you increased balance, stability and controlled movement that will help you improve performance. You use core muscles when you reach up to get a glass off the top shelf, bend down to tie your shoes, or swing a golf club. Strong core muscles also improve posture and protect you against back injuries.
What are the best abdominal exercises? For the beginner, nothing seems to beat the simple crunch.
The simple crunch
- Lie with your back on a padded floor.
- Prop your feet against the wall or on a chair at a 90-degree angle to help you keep a neutral spine position in which your back is not too arched or too flat. As your abs get stronger, try putting your feet flat on the floor with your knees bent.
- Cross your arms over your chest or hold them straight up.
- Cough to engage your ab muscles.
- Using these muscles, lift your upper body off the floor, raising yourself about 6 to 12 inches. Exhale as you go up. This will help maintain a space between your chin and chest.
- Hold this position briefly.
- Slowly lower yourself while inhaling. But don't relax all the way down -- keep your shoulders slightly off the floor.
- Repeat until your ab muscles are fatigued. Stop immediately if you experience pain in your lower back.
- Do this every other day, as you would any strengthening exercise.
As your abs strengthen, add more challenging exercises. You can increase resistance by holding a dumbbell across your chest. And, while most ab machines don't offer benefits over the crunch, using a fitness ball can increase the challenge by putting you on an unstable surface.
Related:
- You Should Sell to Your Customers…but Not Like This
- The Best Kettlebell Exercise for Groundfighters
- Lower Abdominal Training: The Truth About Ab Training
- Golf Exercise Equipment Can Make A Huge Improvement In Your Golf Game
Sunday, October 14, 2007
Duquesa Marketing Launches New Branding Program for Clinical Weight Loss Chain Totally Fit 4 Life™ - Growth Explodes Using New Billboard, Advertorial and Media Programs
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Duquesa Marketing Launches New Branding Program for Clinical Weight Loss Chain Totally Fit 4 Life™ - Growth Explodes Using New Billboard, Advertorial and Media Programs
Geoff Ficke, President of Duquesa Marketing announced that his international marketing and product development agency has completed the customized branding campaign for Totally Fit 4 Life™.
Florence, KY (PRWEB) Geoff Ficke, President of Duquesa Marketing announced that his international marketing and product development agency has completed the customized branding campaign for Totally Fit 4 Life™.
Hickory, NC based Totally Fit 4 Life™ is a chain of medically based weight loss clinics. Totally Fit 4 Life™ is unique in that their customized, personalized programs are designed to not only lose weight, but moderate behavior that often results in rapidly regaining pounds.
"Totally Fit 4 Life™ offers a really unique wellness service, and the chain has enjoyed excellent growth", said Geoff Ficke. "When we were engaged by management, all growth was accomplished by word of mouth, a great barometer, but slow way to propel growth. We have created a comprehensive branding strategy that has exploded growth of in-store sales and plans for new store openings".
"After perfecting a new logo, icons, color and branding statements we have created a complete platform of media elements to promote the clinics", said Nancy Ficke, General Manager of Duquesa Marketing. "Billboards, print advertising and advertorials, radio, television, in-clinic streaming media and direct mail have all been tied together and have given our client an exciting result".
Duquesa Marketing offers clients a complete menu of creative services in all areas of retail and consumer product development. The Company offers expertise in sales, marketing strategies, design and funding.
Related:
Duquesa Marketing Launches New Branding Program for Clinical Weight Loss Chain Totally Fit 4 Life™ - Growth Explodes Using New Billboard, Advertorial and Media Programs
Geoff Ficke, President of Duquesa Marketing announced that his international marketing and product development agency has completed the customized branding campaign for Totally Fit 4 Life™.
Florence, KY (PRWEB) Geoff Ficke, President of Duquesa Marketing announced that his international marketing and product development agency has completed the customized branding campaign for Totally Fit 4 Life™.
Hickory, NC based Totally Fit 4 Life™ is a chain of medically based weight loss clinics. Totally Fit 4 Life™ is unique in that their customized, personalized programs are designed to not only lose weight, but moderate behavior that often results in rapidly regaining pounds.
"Totally Fit 4 Life™ offers a really unique wellness service, and the chain has enjoyed excellent growth", said Geoff Ficke. "When we were engaged by management, all growth was accomplished by word of mouth, a great barometer, but slow way to propel growth. We have created a comprehensive branding strategy that has exploded growth of in-store sales and plans for new store openings".
"After perfecting a new logo, icons, color and branding statements we have created a complete platform of media elements to promote the clinics", said Nancy Ficke, General Manager of Duquesa Marketing. "Billboards, print advertising and advertorials, radio, television, in-clinic streaming media and direct mail have all been tied together and have given our client an exciting result".
Duquesa Marketing offers clients a complete menu of creative services in all areas of retail and consumer product development. The Company offers expertise in sales, marketing strategies, design and funding.
Related:
- Marketing
- Mary Dillon, Executive Vice President, Global Chief Marketing
- Place Branding In Nigerian Perspective
- Health And Fitness
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